Homework

Differences between T.V viewers and internet users/ Are people more active online or offline?

T.V. viewers are more passive than internet users as there is a limit as to how much they can consume and what they can consume. i.e. most good programmes come on in the evening in prime time slots (roughly 6pm-12pm). Therefore, this is the only time most viewers can watch what they want. Other times of the day, programmes on television in the day time tend to recieve a smaller share of the public viewing than prime time television viewers. Furthermore, programmes on television are not on demand. By this I mean that most viewers can't watch what they want whenever they want. For example, a person couldn't watch "The Simpsons" at 1am and would have to wait until it airs on T.V. Internet users on the other hand, are more active as they can consume whatever media they want whenever they want. For example, due to BBC iplayer consumers are now able to watch BBC programmes at any time of the day. Moreover, consumers have a choice to watch what they want too. For example if they wanted to watch Eastenders at 1 am they would be able to, thanks to the internet.