Differences between T.V viewers and internet users/ Are people more active online or offline?
T.V. viewers are more passive than internet users as there is a limit as to how much they can consume and what they can consume. i.e. most good programmes come on in the evening in prime time slots (roughly 6pm-12pm). Therefore, this is the only time most viewers can watch what they want. Other times of the day, programmes on television in the day time tend to recieve a smaller share of the public viewing than prime time television viewers. Furthermore, programmes on television are not on demand. By this I mean that most viewers can't watch what they want whenever they want. For example, a person couldn't watch "The Simpsons" at 1am and would have to wait until it airs on T.V. Internet users on the other hand, are more active as they can consume whatever media they want whenever they want. For example, due to BBC iplayer consumers are now able to watch BBC programmes at any time of the day. Moreover, consumers have a choice to watch what they want too. For example if they wanted to watch Eastenders at 1 am they would be able to, thanks to the internet.
Tuesday, 23 June 2009
Friday, 19 June 2009
Digital Britain: BBC licence fee to help fund broadband and ITV local news
- The government has confirmed that it will use part of the BBC to fund universal broadband access.
- Gordon Brown's cabinet reshuffle earlier this month, confirmed to the House of Commons that the government planned to use the expected £200m so-called "digital switchover surplus" from the licence fee to help provide universal access to broadband.
- 50p a month would also be placed on all fixed phone lines to help pay for next-generation broadband for 90% of the population.
- ITV has said it will pull out of providing regional news because it can no longer afford to fund it – but will continue to provide airtime for other media organisations to supply replacement programming.
- Bradshaw did reveal a new government target to switch off analogue radio by 2015.
- Gordon Brown's cabinet reshuffle earlier this month, confirmed to the House of Commons that the government planned to use the expected £200m so-called "digital switchover surplus" from the licence fee to help provide universal access to broadband.
- 50p a month would also be placed on all fixed phone lines to help pay for next-generation broadband for 90% of the population.
- ITV has said it will pull out of providing regional news because it can no longer afford to fund it – but will continue to provide airtime for other media organisations to supply replacement programming.
- Bradshaw did reveal a new government target to switch off analogue radio by 2015.
Digital Britain: ISPs will have to cut filesharing by 70% under new proposals
- British ISP's will be required to cut illegal filesharing on their networks.
- President infringers could see their details passed on to rights holders, namely music and film companies as well as games and software companies, which could sue them in court. In extreme cases certain offenders could see themselves being ban from particular sites and a slow internet connection.
- ISP's have already begun to object to the idea. In a statement, Orange said that it would be willing to maintain records of those "most frequently accused" of copyright infringement to help rights-holders take legal action – "but we would not agree to funding this process ourselves".
- If the proposal is accepted and ISP's fail to have a 70% reduction on illegal file-sharing the government will require it to use its "backstop" powers to introduce further measures.
- "Users are technically savvy and, even if challenged, many will simply set up further user accounts or sign up to overseas ISPs."
- President infringers could see their details passed on to rights holders, namely music and film companies as well as games and software companies, which could sue them in court. In extreme cases certain offenders could see themselves being ban from particular sites and a slow internet connection.
- ISP's have already begun to object to the idea. In a statement, Orange said that it would be willing to maintain records of those "most frequently accused" of copyright infringement to help rights-holders take legal action – "but we would not agree to funding this process ourselves".
- If the proposal is accepted and ISP's fail to have a 70% reduction on illegal file-sharing the government will require it to use its "backstop" powers to introduce further measures.
- "Users are technically savvy and, even if challenged, many will simply set up further user accounts or sign up to overseas ISPs."
Digital Britain: Analogue radio switch-off set for 2015
- All of the U.K.'s national radio stations as well as a majority of the U.K.'s local radio stations will stop broadcasting on analogue by the end of 2015, insists the government.
- The switchover will only occur when digital accounts for 50% of all radio listening. The switchover will be announced two years in advance in the year 2013.
- Despite the popularity of DAB radio sets with consumers, the majorty of radio listening continues to be analogue.
- The government called on DAB presents to play more niche music genres to attract wider audiences.
- BBC is a major stakeholder in achieving greater coverage for DAB.
- The switchover will only occur when digital accounts for 50% of all radio listening. The switchover will be announced two years in advance in the year 2013.
- Despite the popularity of DAB radio sets with consumers, the majorty of radio listening continues to be analogue.
- The government called on DAB presents to play more niche music genres to attract wider audiences.
- BBC is a major stakeholder in achieving greater coverage for DAB.
Monday, 15 June 2009
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